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The Business Trends

Content Syndication – How Does It Work?

Republishing the same material, such as an article or a video, on one or more different websites is known as content syndication. Large and small publications like syndicating their content since it enables them to provide their audience with up-to-date content. The author’s name gets exposure to a new audience. Hence they also benefit from this technique.

The primary goal of content syndication is to reach a wider audience via a third-party website and help guide that traffic to your website. It can be used to get a larger audience and increase brand awareness.

Content Syndication is essential because it helps generate traffic and helps your website grow in general. It is believed to be one of the best strategies which help your website grow.

There are numerous ways to Syndicate your content:

  • Reposting all the content.
  • Shortening the content and posting a shorter version.
  • Choosing a small part out of the whole and posting it.

Syndication and SEO

Google dislikes multiple versions of the same content when ranking for SEO. It will only index one, and it is more likely to select the version found on a larger, more popular website. You can prevent this from happening by indexing your content in such a way that makes it clear that it’s syndicated content. Some examples are as follows.

  • Backlinking

To allow only a snippet of your post to be syndicated, your original post is backlinked from the syndicated post. To access the entire post, readers of the syndicated post must click on the link to your website.

  • Adding the “Rel=canonical” tag

The “rel=canonical” tag should be used on the syndicated content’s URL. This informs search engines that the page that’s being indexed is a syndicated page. Your content will be found through search engines only after you have indexed it. By using the noindex tag, you’re telling the search engine not to index your syndicated page.

Process of Syndicating your content

There are two ways to syndicate your content: free and paid. The free route requires finding the right publications, pitching your content, and building partnerships. But through the paid course, you can publish your content in major publications faster.

Find the perfect ways to Syndicate

How you Syndicate your content matters, so doing it the best way is essential; you should republish your most recent or best-performing content on larger websites with more readers and authority than yours.

 To target a more specific audience, consider syndicating content to smaller publications. Look for publications that have similar authority and readership to your website/blog. They may also allow more contextual links, allowing you to link back to your blog from the article. It’s a fantastic way for their readers to discover more content on your website/blog and generate new leads.

Track how well your content is doing

You need to check how well your content is performing; you can do this by looking at the following; engagement rate – the number of customers your company engages with, win rate – the number of engagements that are turned into actual customers.

Free ways to syndicate your content

Free syndication is the process of republishing your content on other websites yourself; here’s a list of websites you can use to syndicate your content:

  • LinkedIn

LinkedIn allows you to post directly on the platform; there’s a good chance you’ll get more views by republishing your content instantly on LinkedIn.

  • Medium

Medium is a well-known online publication to which anyone can contribute. Organic search alone generates an estimated 39 million monthly visits.

Finding Content Syndication partners

There are a lot of ways to do this; though, the easiest way is using Google to search for articles that include the phrases “originally published in” or anything similar to that. This will give you a list of articles that are syndicated, through which you can easily find content syndication partners.

Tips on finding partners

There are do’s and don’ts on finding partners; you need to make sure what you’re doing is helping your website and not harming it. Remember the following points, when you look for publications to Syndicate:

  • Have similar or more authority and audience than yours
  • Have an audience that is similar to your audience

Similar to what you look for, there are things you should stay away from; here’s a list of what you should stay away from:

  • Low authority or less audience than yours
  • Spammy links

Paid ways to Syndicate your content

The most common type of syndication is paid syndication. It has been around for quite some time. Big companies often work directly with large publishers to get exposure to their content. You can specify a cost limit, a pay-per-click, and a target audience. The platform then publishes your ad to readers as a recommended article. These are considered “sponsored,” so they don’t have any SEO effect.

 You are charged a fee every time a viewer clicks on one of these ads, which differs based on the intended audience and other promotional configurations. But now, because of websites like Outbrain and Taboola, which make it possible for smaller websites and organizations to get their articles on huge websites, it isn’t a bad idea to check them out. Here’s a list of publications that allow paid content syndication:

  • Outbrain
  • Taboola
  • Sharethrough


Finally, content syndication is an excellent way to reach a larger demographic and possibly turn them into leads. Furthermore, by syndicating other publications’ content on your own webpage, you can provide your readers with brand-new, high-quality content without needing them to leave your website to find it somewhere else.

Make certain that your content is syndicated on the right websites and in the proper manner. If you don’t, you won’t be able to receive the many benefits of content syndication, which could result in more damage than benefit. This article has everything you need to know about what can or cannot damage your website and content syndicating correctly.

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