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The Business Trends

How Do I Choose a Color Combination for My Mobile App Design?


“I am a believer that color affects people’s moods.” – Lilly Pulitzer.

The stream of colors in each mobile app lays its sheer charisma to users. Not to mention app development color schemes play an important role in mobile apps in today’s world. Choosing the right set of colors for the mobile app illustrates more than just choosing a random color on the first go. Since colors affect our mood, as Lilly Pulitzer said, in this regard, profound research about app development color schemes will help your mobile app to definite success. 

Colors have psychological effects on people; that’s why you should pick the best color for your mobile app to stand out among other apps. To choose just the right color for your mobile app, you should know the fundamentals of color schemes. The color scheme is subsequent to app functionalities, as it’s the number two factor for ensuring a seamless user experience in the mobile app. This blog will shed light on some tips to help you decide the precise color for your mobile app design.

Let’s keep it rolling!

1 – Pick the color that routes the similar emotion

The world has related particular colors with certain emotions. For instance, blue depicts trust, dependability, and security. Similarly, Black color shows a glossy, digital design, while Red corresponds with energy, urgency, and speed. The pink color is deemed feminine. Orange gestures fun and action, whereas green illustrates wealth. Last of all, yellow suggests optimistic and attention-grabber.

Additional Colors portray:

  • White: peace, simplicity, modernity, innocence
  • Gray: intellect, compromise, sophistication
  • Brown: honest, durable, strong
  • Purple: creativity, mystery, spirituality, royalty

Moreover, bear in mind, colors suggestions are cultural. Hence, grasping your potential audience is crucial to picking a color scheme for your mobile app.

2 – Observe the colors your competitors use

Before you begin coloring your mobile app, check out your competitors’ apps in the app stores or any other top apps color schemes to get an idea about it. Don’t forget! Mobile app design is not only related to the app icon, while it incorporates more than that. Choosing just the right color for your mobile app is like going the extra mile. Not many app developers today spend much time contemplating a suited color for their apps which is why their apps might not attract that many users. However, once you take that extra mile for your perfect color, believe me, it’s worth it.

For a stand-out mobile app, a simple yet so touchy color is highly looked for. Besides, you can use neomorphism details in your mobile app design.

3 – Add Consistency into Mobile Design

The third part signifies to use of consistency, simplicity, and content. Keep in mind, to make them supportive of functionalities and content; you should choose the correct color that corresponds to them. I know it’s tough to do just that. But, think of color schemes in the visual user interface design within the system design, service design, and interaction design. Next, integrate the chosen color decorations within the user drift and actions. Subsequently, check the flow of colors in your mobile app at each phase and make sure that it functions smoothly with app functions in the brand, product, and web app ecosystem.

4 – Begin with essentials

Try to communicate with colors by choosing breath-taking app development color schemes. It is important to feature your mobile app with primary and secondary colors on the surface and background. You can start with primary colors’ visual hierarchy to illustrate divergence and maintenance at the same time. Although choosing distinct colors in a different segment of the apps can make you stress out, once you get the pattern of colors in mobile apps, it’ll be easy.

Additionally, define each functionality in your mobile app with brilliant colors. And express similar functionalities with the same color so that the user should know it’s an identical task. Use bold colors for shorter tasks and soothing colors for longer jobs. There are many coloring tools out there that will help you in app development color schemes.

5 – Be creative

If you have your reasons for choosing colors, then you’re all set. Because this can be a time and a place to show creativity, regardless of choosing the cultural prejudice colors, strive and discover a new combination of colors to use in your mobile app. People love creativity. Then again, the color should be well-thought-out and portrays a connection to your mobile app design.

Colors should be on the track of consistency, even though it depicts ambiguity to some levels. When you opt to break the rules, then it should be for a better cause, as they say. As mentioned earlier in this blog, consistency is the essential ingredient for app development colors schemas.

6 – Think like an artist

You have to think like an artist and dive into the world of magical colors. As one of the greatest artists of the 20th century, Pablo Picasso once said, “Colors, like features, follow the changes of the emotions.” So when forming a design for your mobile app, think or be Pablo Picasso of sorts, and ultimately, you’ll understand the mystery of colors. As a result, you’ll be able to follow your customer and adjust their rigid emotions.

Plus, use shadows of colors in your mobile app that displays floating or 3d effects. Not to mention, use them to a minimum, or else it might spoil the design. Use lesser shadows with a lesser degree of opacity in your mobile app.

More tips

Regardless of what color you choose, in the end, what matters is that it must satisfy and attract users. Keep in mind the following guidelines while picking colors:

  • Determine target audience
  • Study your competitors
  • Focus on content
  • Readability and usability
  • User interface element order
  • Brand color
  • Communicate via it
  • Geographical attributes
  • Be open to suggestions

Some final thought…

Above all, choosing a color can put you in a tough spot; using too many colors can spoil the user experience, while using fewer colors may not fascinate users. Provided that, showing minimal usage at some levels has shown a higher number of satisfied users so that you’re go-to. Nevertheless, a sensitive choice of colors will bring effective results; or the best solution to the audience. In the end, the best choice should be colors that ensure delight, fun, and active interaction.

If you are looking for a platform that helps you design your mobile app with state-of-the-art colors, get support from the best App Development Company today.

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