How to research Instagram hashtags? What is it? How does it work? What are the benefits of using them? These questions and more will be covered in this article.
Basically, Instagram hashtags are like keywords/relevance in that they help you search for specific information or keywords when Instagram searches for images on the internet. Different in kind and forms however can be very effective if set right. Different hashtags are for different Products, events, profiles, and designs, etc. The way to use them effectively will depend entirely on who the user is, how popular the account is and what it is used for.
Where to Start
A good example of where to start is with the best hashtags. There are many online websites that give advice on the best ways to use hashtags in Twitter marketing to maximize the return of your Tweets. This article will specifically look at a few of those popular tags and how to use them on Instagram. The list below contains the most active Instagram hashtags and the best ways to use them. All the information was collected from the top accounts on Instagram itself.
Instagram Hashtags Case Studies
Food Hashtags
The first category is ‘gourmet foods’ which has some of the most popular and heavily used Instagram hashtags – HHT, HFL, HFC, HVP, HOHT, and HOY. These are all locally based and niche-based tags that can give your business an exclusive and targeted audience. They are easy to find by searching for them on Google, but their usage will not generate a large amount of organic traffic. In the event you want to target these specific markets, it is best to hire an SEO expert or local expert to promote and manage your branded hashtags.
Commerce Related Hashtags
The second category is ‘commerce-related hashtags’. This is the most important part of this step guide since it allows you to get the best out of your advertising dollars. This is the section where you will discover the top HFT tags in use across the globe. Since they are so competitive, only the best will do. A few of the most popular and efficient HFT tags are BOG and NZL.
Instagram Local Tags
The third category is ‘Instagram local tags’. This section allows you to identify high-quality and highly searched hashtags within a specific location. The good thing about this section is that it includes both regional and niche keywords. For instance, a campaign using the term ‘Nashville Tennessee’ may use local and niche keywords to target specific users within that region.
Fashion Hashtags
The last section is the best fashion hashtags for businesses. The best fashion designers will be identified based on their engagement and reputation within their chosen niche. It is important to note, though, that the best fashion designers may not necessarily be the most effective at advertising. Therefore, it is imperative to look for a hashtag that targets a niche that you know that your product or service will appeal to.
Steps to Research and Use Hashtags on Instagram
Before we use hashtags we need to know that how to research and use them. It will help us to boost the reach of our content and get Instagram likes on posts. These are the main steps to use hashtags on Instagram. A good strategy will allow you to identify the best channels for your business as well as individual campaigns. In addition, these strategies will allow you to use various forms of social media, like Facebook, Twitter, Pinterest, and Google+. If you follow the above steps, you should see an increase in your account reach and engagement.
Branded Hashtags Help
What about the best hashtags for businesses? Well, remember that it is not always easy to target these keywords. It often takes a lot of searching to find the top brands in your area. It is therefore important to determine how many people already know about your niche. Based on this information, you can start to think about using the wrong hashtags.
Find how many Users are Associated
One of the best steps to take when researching Instagram hashtags is to learn how many followers are associated with each. For example, if you were selling shoes, you would want Instagram to show users in your location that they have a few options. Therefore, start by looking at the hashtag activity of the main brands within your niche. You can then identify the users who have the most engagement with these brands. From here, you can identify which hashtags to use for your campaigns.
Monitor Engagement and Discoverability of Hashtags
Finally, it is important to remember that there are other factors that need to be considered before choosing the right Instagram tags. The first two factors, searchability, and engagement, need to be kept in mind while selecting a campaign. With that said, you will have to look at how users are actually using the tags in real-time. If users are actively using the hashtags in your location, this means that they are making use of the platform in a strategic manner. Therefore, it is wise to choose the right event hashtags for your business. This will ensure that you do not waste your time or efforts in following the wrong tags.
